Satomar was born in Brno in 2010. Radek Bábíček and Vláďa Janeček, two former editors of the legendary Computer magazine, are behind its creation. During their journalistic career, they encountered a lot of interesting and unique products at foreign conferences and trade fairs, which had only one flaw. They could not be found in the Czech Republic. So why not give it a try and start bringing these interesting gadgets here? And so Satomar was born.
In the very beginning we were also selling photo equipment, but the first success came with the launch of the Boogieboard brand. It was this impulse that finally directed the company to its main focus - launching new products on the Czech market. Thanks to this, the company became known to big retailers, which manifested itself on a much larger scale with the Ainol and Pipo tablets.
At the turn of 2013 and 2014, the time was ripe for another big shift. Instead of importing existing brands, there was a requirement to create our own brand. And not just to create it, but to provide it completely. From the design of the brand, through the identification of products, ensuring their production to delivery in a state fully compliant with European legislation to the customer's warehouse.
The significant success of the Cube1 brand was a great springboard for the launch of a large number of other products. The new Deveroux brand focused on smartwatches, while Beik offered a wide range of electronics. But why only focus on these market segments? Satomar successfully tried out Livall cycling helmets and JJRC drones, among others.
Of course, not everything was successful, and not every product was successful. But if there's one thing that characterizes our company, it's great ideas...but sometimes they're a little ahead of their time.
But in 2016, Satomar stumbled upon something really cool. The Czech Republic was slowly starting to talk about EET and at a foreign trade fair we discovered an orange POS terminal from Sunmi. From importing initially one type of terminal, we have worked with Sunmi to offer dozens of products that you can find not only in shops, but also in restaurants, hotels or warehouses.
Currently, Sunmi and POS terminals in general are the main focus of our company. For a long time now, we have not only focused on the Czech and Slovak market, but we supply terminals literally all over the world. The Sunmi brand has been supplemented in the portfolio by iMin and Scangle.
But it wouldn't be Satomar if it focused on just one brand. We supply another large distributor, Agora, with a wide portfolio of products that fall into the smart home category. We started in 2019 and the iq-tech brand has expanded many times since then. It includes everything from smart pillows to security alarms.
We are still not afraid to try new areas. And so in 2020 we started with Aquanax garden irrigation systems.
In addition to delivering physical products, we have also ventured into the area of cloud services, tailored optimized primarily for IOT and consumer electronics, for which we use our own OpenCloud platform coupled with the MONITORIQ user extension.
Every year we visit several world exhibitions and trade fairs in Berlin, Barcelona, Dubai, Düsseldorf and Hong Kong in search of new and innovative products for our customers.
During this time we have built up a wide range of reliable suppliers with whom we have been cooperating for many years.
As time went on
2010
Establishment of the company
Sale of photo accessories via the FotoFanda.cz website
2012
Drawing LCD Blocks BoogieBoard Distribution of Ainol Tablets
2013
Distribution of Pipo tablets
2014
OEM production of Cube1 phones
2016
Citaq distribution
Sunmi distribution
2017
Revogi Smart Home
Viatom Health Testers
2018
OEM production of IQ-TECH smart home
OEM production of X-GAMER gaming accessories
2019
Getting started with RFID tags and technology
Distribution of Jumper Medical and their AngelSounds products
2020
Cameras, notebooks HETRIX
Distribuce POS Scangle
2021
Launch of our own
OpenCloud and Monitoriq platform
2022
Distribute POS IMIN
OEM production of
positioning tables PROFIDESK
2023
ESL Price tags
OEM electric motors ViaGo
S-Kiosks S-Kiosk
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